CV

Professional Summary

I am a young, dedicated marketing professional that is passionate about helping brands develop and execute marketing strategies that align with their business goals. My work is characterized by an attention to detail and careful thinking about executing initiatives in relation to a brand's marketing plan as a whole.

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Case Studies

Skills & Certifications

Social Media Strategy Copywriting Social Media Content Creation Social Media Advertising Community Management

Google Ad Platform Influencer Management Microsoft Office Suite Canva Adobe Creative Suite Sprout Social

Facebook Business Manager Mailchimp

Work Experience

May 2022-Present

Marketing Manager - Kentucky Equine Research

I am currently working as the Marketing Manager for Kentucky Equine Research, an equine nutrition and exercise physiology research company located in Versailles, Kentucky. As the Marketing Manager, I am responsible for executing marketing initiatives for Kentucky Equine Research as well as its KER Targeted Nutrition supplement line.

My responsibilities include media planning, buying and ad resizing, social media content creation (Facebook, Instagram, LinkedIn and Twitter), social media community management, project management, event planning, sponsorship management, Facebook and Google ad campaign creation and management, social and digital media metrics reporting, website content management, and more. I manage a team that includes an external agency, a marketing coordinator in our Australian office, and a summer business intern.

April 2021 -May 2022

Senior Account Executive - Evins Communications

I worked as a Senior Account Executive at Evins Communications, a leading public relations agency specializing in the luxury, travel and hospitality, and food, wine and spirits spaces. My client portfolio included Double Cross Vodka, Maker's Mark, the National Limousine Association, and Privai | Spa + Salon.

My responsibilities included client relations, social media and digital strategy development, content creation, social media and digital advertising campaign management, copywriting, influencer campaign management, and analytics and reporting.

I also lead social media strategy and content creation for Evins Communications.

May 2016 - March 2021

Account Manager - Stewart & Associates

I worked as an Account Manager at Stewart & Associates, a marketing strategy and design firm that specialized in the equine and agricultural markets. My client portfolio included Merck Animal Health, Kentucky Equine Research, Mixed Animal Veterinary Associates North America (MAVANA), Peterson Smith Equine Hospital and Ritchie Industries.

My responsibilities included project management, client communications, brand strategy development, budgeting, social media management, copywriting and proofreading.

Education

2014-2017

B.S.B.A Equine Business - University of Louisville

I graduated summa cum laude from the University of Louisville with a B.S.B.A. in Equine Business with a minor in marketing.

Honors and Awards

Robert G. Lawrence Outstanding Senior in Equine Business
Equine Industry Program Academic Excellence

Leadership & Involvement

Pi Beta Phi KY Alpha Chapter President
Pi Beta Phi KY Alpha Vice President of Finance
University of Louisville Cardinal Ambassador
Intercollegiate Horse Show Association Hunt Seat Riding Team - Captain

Interests

Social Media Content Creation
Horseback Riding
College Football
Formula 1 Racing
Reading
Cooking/Baking
Cross Stitch